Barrett S. McGrath & Associates, LLC

 "Building the Bridge from Science to the Market" 

Lawrence Chan

Principal, Strategic Planning

Lawrence is a commercial executive with over 20 years of pharmaceutical/biotechnology and medical device experience as well as over 7 years of consulting experience.  He has been with Barrett S. McGrath & Associates for three years.  He has a strong scientific acumen coupled with his extensive commercial experience.

Relevant Experience

• Commercial experience with both biologic and small molecule products/platforms 

• Extensive orphan drug launch and commercial experience
  

• Five product launches with in-line marketing and sales experience (2 first-in-class products)
  

• Demonstrated skills in global strategic marketing, forecasting, NPV analysis, market assessments and valuations
  

• Experience with lifecycle management, indication identification and prioritization to maximize product franchise
  

• Extensive experience with alliance/partner management and leading cross-functional core teams
  

• Provide brand management through branding, product positioning, publication planning, medical communication planning, packaging, pricing strategies, trade shows, market research, and public relations
  

• Developed specific patient-oriented commercialization plans, collateral educational and marketing materials, patient engagement programs, on-line strategies and tactics (including websites, social media and on-line programs), specialty distribution and patient assistance programs.
  

• Demonstrated ability to forge strong relationships with KOLs and Patient Advocacy Groups
  

• Directed global brand alignment and commercial readiness with country affiliates on global brand team
  

Functional Experience includes:
Sales, Sales Training, Market Research & Analytics, Business Development, Product Marketing, and Executive Marketing Management

Therapeutic/Disease Experience includes:
Pulmonology (Pulmonary Arterial Hypertension and Smoking Cessation); Cardiovascular (Hypertension, Acute Myocardial Infarction, Stable/Unstable Angina, Heart Failure); Nephrology (Diabetes, Cystinosis); OB/GYN (Menopause/Hot Flashes); Neurology (sub-arachnoid hemorrhage); Rheumatology (Arthritis, Pain).

Orphan Diseases:  Pulmonary Arterial Hypertension and Cystinosis

Partial List of Employers and Consulting Clients include:
Raptor Pharmaceuticals, Novartis, Genentech, Actelion Pharmaceuticals, Johnson & Johnson Companies (Conor Medsystems and LifeScan), Roche Pharmaceuticals, Baxter Healthcare, Affymax 

Education

MBA from Kellogg School of Management, Northwestern University and BS in Biochemistry from the University of California, Davis.